Marketing Strategy Specialist

6 days ago


Lahore, Punjab, Pakistan 7Vals PK Full time

About the Role

We are looking for a skilled Digital Marketing Strategist to join our team at 7Vals PK.

Main Responsibilities:

  1. Create a Digital Marketing Strategy. This involves developing a comprehensive digital marketing plan that aligns with our business goals and objectives.
  2. Plan and Execute Integrated Campaigns. We need someone to plan and execute marketing campaigns across multiple channels, including social media, email, webinars, infographics, and display ads.
  3. Manage and Optimize Content. The ideal candidate will manage and optimize content to support integrated campaigns, ensuring a cohesive and engaging customer experience.
  4. Analyze and Optimize the Marketing Pipeline. This involves analyzing and optimizing our marketing pipeline to maximize ROI, identifying areas for improvement and implementing action plans to address them.
  5. Design and Execute Display Campaigns. We need someone to design and execute display campaigns, including banner ads, social media, and retargeting.
  6. Research Competitor SEM Campaigns. The ideal candidate will research and analyze competitor SEM campaigns to stay ahead of the competition.
  7. Manage A/B Testing. We need someone to manage A/B testing, including ad copy and landing page optimization to improve click-through and conversion rates.
  8. Develop Forecasts. The ideal candidate will develop and manage forecasts, implementing strategies to achieve and exceed targets.

Requirements:

Required skills include a degree in Management Sciences, Business Analytics, or Digital Marketing. Strong analytical, creative, and project management skills are also necessary.



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