E-Commerce Strategist

1 day ago

Multan, Punjab, Pakistan beBeeDigital Full time $60,000 - $80,000

Drive E-commerce Success as a Digital Leader

About the Role

This is an exceptional opportunity to shape the e-commerce strategy of a leading brand. As a key member of our team, you will drive online performance and contribute to building a dynamic, fast-paced environment.

Key Responsibilities
  1. Setup and manage the website based on Shopify, ensuring seamless user experience.
  2. Upload all website assets: products, banners, copy, imagery and product feeds.
  3. Implement site optimisations and Shopify Plus upgrades, keeping up with the latest best practice and industry trends.
  4. Manage the technical roadmap for the website, encompassing new functionality, UX developments, and international/B2B website updates.
  5. Set up and test promotions, merchandise products, prepare sale campaigns and manage product feeds.
  6. Enhance SEO to increase authority and relevancy of the site, focusing on technical SEO and both on-site and off-site content SEO.
  7. Identify opportunities to A/B test content, share and implement learnings.
  8. Create marketing material and ads using online tools or freelancers.
  9. Assess website performance regularly, identifying opportunities to improve UX and conversion, and sharing reporting on web analytics and recommendations.
  10. Support the brand by sharing ecommerce insights, competitor analysis and keyword research, including product naming and launch date recommendations.
Requirements
  • Excellent knowledge of managing Shopify store.
  • Excellent knowledge of writing and managing blogs.
  • Intermediate knowledge of SEO.
  • Excellent knowledge of social media and content strategy.
  • Excellent knowledge of running ads on all social media platforms and search engines.
  • Excellent knowledge of running email and SMS newsletter campaigns.
  • Excellent knowledge of digital marketing and customer engagement.
  • Intermediate knowledge of technology, websites, tools, graphic design, UX etc.

You will work closely with the Director to achieve business objectives and ensure seamless day-to-day operations.

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