Digital Marketing Campaign Manager

2 days ago


Multan, Punjab, Pakistan beBee Careers Full time
Meta Ads Specialist Job Description

This role focuses on managing and optimising paid advertising campaigns for Meta platforms (Facebook, Instagram).

The ideal candidate will be responsible for designing, launching, and managing paid advertising campaigns exclusively on Meta platforms (Facebook and Instagram) to drive conversions, engagement, and brand visibility aligned with company goals.

Key Responsibilities:
  • Design, launch, and manage paid advertising campaigns on Meta platforms (Facebook and Instagram)
  • Develop strategies to drive conversions, engagement, and brand visibility
  • Monitor and analyse campaign performance metrics such as CTR, CPC, CPA, and ROAS
  • Optimise ad performance through A/B testing, audience targeting, and creative adjustments
  • Collaborate with content and marketing teams to produce high-performing ad creatives and copy tailored for Meta Ads
  • Research the latest Meta Ads Manager features, algorithm changes, and trends
  • Allocate budget strategically to maximise ROI and achieve KPIs
  • Keep the reporting manager updated with reports on campaign performance
Requirements:
  • A minimum of 16 years of formal education, with a Bachelor's degree in Marketing, Business, Advertising, or a related field
  • Experience in managing Meta Ads campaigns with a strong portfolio of results (Facebook & Instagram)
  • Experience with e-commerce or performance-based campaigns is preferred
  • Proficiency in Meta Ads Manager and tools
  • Expertise in audience segmentation, retargeting, and conversion optimisation
  • Strong analytical skills and experience with reporting tools like Google Analytics or equivalent
  • Understanding of Meta's advertising policies and compliance standards
About the Role:

This role offers an opportunity to work on exciting projects, develop your skills, and contribute to the success of our organisation.


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