
Marketing Automation Specialist
4 days ago
About the role
As a Marketing Automation Specialist, you will be responsible for setting up, managing, and optimizing HubSpot to align with marketing, sales, and customer service processes. This includes configuring and customizing CRM features, automating workflows, and analyzing data to drive business growth.
Key Responsibilities:
- CRM Configuration & Management: Set up, manage, and optimize HubSpot to align with marketing, sales, and customer service processes.
- Automation Workflows: Develop and refine automated marketing campaigns, email flows, and customer nurturing sequences using HubSpot and additional tools.
- Dashboard Creation & Reporting: Build dynamic dashboards within ClickUp, HubSpot, and other platforms to provide actionable insights for leadership and teams.
- Data Integration & Flow: Connect CRM, project management tools, and lead tracking systems to ensure seamless data synchronization.
Requirements:
- Strong experience with ClickUp, HubSpot, and related CRM tools for setup, automation, and customization.
- Proactive approach in researching and recommending new software solutions to improve internal processes and client success.
- Expertise in building dashboards for performance tracking, data analysis, and actionable insights.
- Familiarity with HTML, CSS, and JavaScript is preferred but not mandatory.
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