Influencer Marketing Lead

7 days ago


Lahore, Punjab, Pakistan Walee Full time

We are looking for an experienced Influencer Marketing Lead to join our team at Walee. In this role, you will be responsible for driving the development and execution of strategic initiatives in the field of influencer marketing and media/creative strategy.

About the Role:
  • You will work closely with clients and agencies to understand their goals, target audience, and brand messaging.
  • You will conduct in-depth market/macro research and competitive analysis to identify industry trends, consumer insights, and competitor strategies that inform our strategic decisions.
  • You will collaborate with cross-functional teams to develop and maintain our strategic plan, including long-term goals, objectives, and action plans.
Key Responsibilities:
  • You will monitor the progress of key initiatives and provide regular updates to senior leadership and stakeholders.
  • You will collaborate with cross-functional teams, including creative, content, and analytics teams, to develop integrated influencer marketing campaigns.
  • You will oversee the end-to-end execution of campaigns, ensuring adherence to timelines, budgets, and quality standards.
  • You will monitor campaign performance, analyze data, and provide actionable insights to optimize future strategies.
Qualifications:
  • Bachelor's degree ideally in business, marketing, economics, engineering, computer science field with 6-8 years of experience in strategy consulting, in-house strategy at a tech company/startup, media/pr agency or a similar analytically rigorous role.
  • Strong analytical and critical thinking skills, with experience in data analysis and problem solving.
  • Strong understanding of influencer marketing trends, best practices, and industry dynamics with a proven track record of successfully crafting and executing influencer marketing or creative strategies.


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