Data-Driven Marketing Operations Expert

4 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time
Mobile Marketing Operations Lead

We are seeking an experienced and data-driven Marketing Operations Lead to join our dynamic team.

This role will oversee the user acquisition (UA) and monetization functions for a diverse portfolio of apps and games, ensuring that revenue targets are consistently met or exceeded.

  • User Acquisition Strategy: Develop and execute comprehensive strategies for UA across paid and organic channels, including Google Ads, Meta, TikTok, Applovin, Unity and app store optimization (ASO).
  • Monetization Management: Oversee and align experiments to improve CPI and ARPDAU, and drive analytics and measurement projects to improve UA and monetization decision-making.
  • Team Leadership: Build, mentor, and manage a high-performing UA and monetization team, collaborating with product managers, data analysts, creative teams, and engineers.


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