ROAS-Driven Marketing Specialist

5 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time

We are looking for a seasoned Digital Marketing Manager to drive our marketing initiatives forward. As a key member of our team, you will be responsible for developing and executing effective Ad Account management strategies.

Your primary objective will be to deliver ROAS-based results, driving growth and revenue for our clients. To achieve this, you will need to:

  • Take ownership of Ecommerce clients' Facebook and Google Ad accounts, ensuring optimal performance.
  • Lead local business Lead Generation through Facebook and Google Ads, focusing on high-quality leads and conversions.
  • Conduct thorough account audits, providing actionable insights to inform client acquisition strategies.
  • Deliver in-depth research, analyzing clients' past ads, data, audience insights, and competitors' ads to inform ad strategy.
  • Design customer-centric Facebook Ads funnels, leveraging data-driven insights to retarget warm and hot traffic.
  • Develop compelling ad copy, segment audiences effectively, and establish clear testing structures with minimum thresholds for key performance indicators.
  • Optimize campaigns daily, ensuring maximum ROI and sustainable growth.
  • Scale accounts aggressively, achieving a minimum 2x ROAS on cold/top of the funnel, and minimum 4x ROAS on MOF and BOF.
  • Drive engagement through creative copy and conduct split-testing and reporting.


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