High-Performing Digital Marketing Specialist

2 days ago

Karachi, Sindh, Pakistan beBeeDigital Full time $10,000 - $15,000
Marketing Analyst Role

The primary objective of this role is to develop and implement effective campaign strategies that drive optimal performance across various channels. The ideal candidate will have a deep understanding of digital marketing principles and be able to analyze data to inform decision-making.

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  • Campaign Strategy and Execution:
  • Develop and implement end-to-end campaign strategies, incorporating insights from previous campaign performance and market trends.
  • Setup and execute performance campaigns across SEM, Social, and Display/Programmatic channels.
Conduct ongoing optimization to meet client KPI targets, utilizing relevant bidding strategies and budget management techniques.
  • Proactively identify market initiatives and opportunities aligned with local market KPIs.
  • Client Relationship Management:
  • Develop and maintain strong client relationships, serving as a consultant to enhance client satisfaction and offering valuable perspectives based on a deep understanding of their business.
  • Innovation and Best Practices: Stay informed about emerging opportunities and innovations in the digital marketing landscape.
Requirements

Key qualifications for this position include:

  • Hands-on experience in digital paid media operations and customer acquisition campaigns.
  • Expertise with Google Marketing Platform (e.g., SA360, DV360, Campaign Manager), Facebook Ads Manager, and Programmatic platforms.
  • Strong analytical, decision-making, and problem-solving skills with sharp attention to detail.
  • Passion for performance marketing and analytics, with a desire to continuously learn and adapt in a dynamic environment.
  • Understanding of web analytics metrics and proficiency in MS Suite (Excel, Word, PowerPoint).
  • Excellent verbal and written communication skills.
Qualifications

Additionally, successful candidates should possess:

  • Bachelor's degree in marketing, Advertising, or related field.
  • Minimum of 2.5 years of experience in performance marketing or related roles.
  • Proven track record of driving campaign success and achieving KPI targets.
  • Ability to thrive in a fast-paced, dynamic environment while delivering high-quality work.
  • Strong interpersonal skills and the ability to build effective relationships with clients and team members.
  • Experience working with various stakeholders and managing high-profile accounts.
  • Proficiency in digital tools such as LinkedIn, DCM, DV360, Facebook/Instagram, etc.
  • Knowledge of the local media landscape, digital marketing trends, SEM, and social media.
  • Commitment to ongoing learning and professional development.

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