Social Media and Digital Lead

5 days ago


Karachi, Sindh, Pakistan Etrendz Full time
About Etrendz

We are a forward-thinking organization that values innovation and creativity. Our team is passionate about delivering exceptional results and pushing the boundaries of what is possible in the digital space.

Job Description

This role is ideal for an experienced digital marketer who is looking for a new challenge. As a key member of our digital marketing team, you will have the opportunity to develop and execute cutting-edge digital marketing campaigns that drive real results.

Key Responsibilities
  • You will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business goals.
  • You will conceive, create and execute innovative online media and social marketing programs that engage our target audience.
  • You will track conversion rates and make improvements to optimize our digital marketing efforts.
  • You will develop and manage digital marketing campaigns that drive real results.
  • You will be responsible for planning and budgetary control of all digital marketing.
Requirements
  • MBA with specialization in Marketing or equivalent work experience.
  • Excellent written and verbal communication skills; creative/editorial copywriting experience is a plus.
  • Experience of working independently and as part of a team to meet deadlines.
  • Experience with a variety of online content management systems.
  • Expert in managing digital production and managing projects on top of monitoring social accounts.
  • Contacts and well-developed relationships across relevant online press channels; experience executing social public relations campaigns.
  • Expert in digital analytics and media tracking tools.
  • Wide understanding of digital marketing solutions including: digital advertising, web and mobile sites, social media, SEO & SEM, digital media, CRM, e-commerce, technology and analytics.
  • Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, Percolate, Radian6, etc.
  • Excellent written communication skills in a variety of different mediums and styles.
  • A solid understanding of ethical search engine optimization techniques.
  • Able to respond quickly and think concisely under pressure.
  • Exhibits flexibility, determination and enthusiasm.
  • Able to cope well under pressure and meet deadlines.

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