
Digital Marketing Executive
3 days ago
We are seeking a skilled Digital Marketing Specialist to drive our digital marketing strategy, focusing on SEO/SEM, marketing database, email, and social media.
Key Responsibilities- Develop and implement content marketing initiatives for brand promotion.
- Cultivate subsidiary brand executions aligned with corporate objectives.
- Manage content development through internal and external agencies, including contract administration and assessment.
- Create and execute targeted content campaigns to boost traffic, engagement, and sales leads.
- Collaborate across departments to craft an effective content marketing plan within established guidelines.
- Maintain a brand publisher mindset to create audience-focused content and optimize the conversion process, enhancing brand equity.
- Ensure editorial content meets basic SEO standards, is well-structured, and aligns with brand identity and tone through editorial governance.
- Design and manage an annual editorial calendar and streamline workflows.
- Oversee digital content channels and social media platforms, including email and newsletters.
- Apply best practices on social media channels and select content strategies accordingly.
- Analyze and optimize content performance regularly.
- Leverage creative resources, including designers, writers, and agencies, to meet deadlines efficiently.
Location: Information Technology - Lahore, Pakistan
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