
Digital Advertising Specialist
10 hours ago
Role Overview
We are seeking a highly skilled Digital Advertising Specialist to join our team. This individual will be responsible for developing and executing effective paid media strategies across Google Ads, Meta Ads, and Bing Ads.
Key Responsibilities:
- Develop and execute PPC strategies to maximize conversions and ROI.
- Manage Google Ads, Meta Ads, and Bing Ads campaigns, including keyword research, ad copy, bid management, and landing page optimization.
- Conduct A/B testing and optimize Google Shopping & Performance Max campaigns.
- Analyze data, identify trends, and make data-driven decisions to improve performance.
- Collaborate with the SEO team to ensure synergy between paid and organic strategies.
- Monitor CPC, conversion rates, and KPIs to maximize ROI.
- Ensure compliance with advertising regulations in the UK and Germany.
- Provide monthly performance reports with insights and recommendations.
Qualifications:
- 3+ years of experience in digital advertising, preferably in e-commerce or related industries.
- Expertise in Google Ads, Meta Ads, Bing Ads, and Google Shopping.
- Strong understanding of consumer behavior in the UK and Germany (German fluency is a plus).
- Proven track record in scaling campaigns profitably and optimizing ROAS.
- Experience with Google Analytics, Tag Manager, and conversion tracking.
- Knowledge of CRO strategies, retargeting, and landing page optimization.
- Analytical mindset with strong problem-solving skills.
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