
Email Marketing Operations Manager
2 days ago
This senior-level position oversees the email marketing team, responsible for creating messaging, coding, and executing email campaigns.
Main Accountabilities:- Team Guidance: Provides guidance, support, and performance feedback to team members to ensure the successful delivery of email campaigns.
- Lead Generation Strategy: Develops and implements lead generation programs to increase the company's subscriber base.
- CRM Campaign Execution: Ensures email and SMS marketing campaigns align with marketing strategy and business goals.
- Campaign Evaluation: Analyzes performance metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
- Email List Segmentation: Manages and segments email lists to effectively target specific audiences.
- Compliance: Ensures all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
- Cross-Functional Teamwork: Collaborates with designers, copywriters, and developers to create cohesive and engaging email content.
- Testing and Improvement: Conducts A/B testing and other optimization techniques to improve email and SMS performance.
- Performance Reporting: Generates and presents detailed reports on campaign performance to stakeholders.
- Bachelor's degree in marketing or Communications or a related field is preferred.
- Minimum of 3 years of experience in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
- Strong leadership skills & solid experience in managing and leading a team.
- Strong analytical skills and ability to analyze data and make informed decisions to optimize campaigns.
- Familiarity with email marketing platforms and tools.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Industry knowledge: Up-to-date with the latest trends and best practices in CRM marketing.
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