Social Media Insights Specialist

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

**Job Overview**

We are seeking a skilled Social Media Insights Analyst to join our team. The ideal candidate will have expertise in social media metrics, research methodologies, and data analysis.

**Responsibilities**

  • Data Analysis & Reporting:
  • • Monitor key social media metrics (engagement, reach, impressions, follower growth, etc.).
  • • Generate and analyze reports to assess social media performance.
  • • Use analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.) to gather insights.
  • Data Collection & Analysis:
  • • Conduct thorough research using various sources such as academic journals, databases, surveys, interviews, and other relevant platforms.
  • • Collect both qualitative and quantitative data to address specific research questions or objectives.
  • • Organize and analyze data using statistical tools or other relevant software to identify trends, patterns, and insights.
  • Literature Review & Documentation:
  • • Perform literature reviews to understand existing research in the field, summarize findings, and identify gaps in knowledge.
  • • Maintain accurate records of research methodologies, data sources, and findings for future reference and reporting.
  • • Compile and organize research findings into comprehensive reports, papers, or presentations.
  • Report Writing & Presentation:
  • • Write clear, concise, and well-structured reports, research papers, or articles based on findings.
  • • Present research findings to stakeholders, managers, or academic audiences in meetings, conferences, or publications.
  • • Prepare visualizations, charts, graphs, and other materials to communicate research results effectively.
  • Project Management & Coordination:
  • • Manage research projects from start to finish, including planning, execution, and analysis phases.
  • • Coordinate with team members or external collaborators to ensure timely and efficient completion of research tasks.
  • • Ensure research projects adhere to deadlines and organizational goals.
  • Methodology Development:
  • • Develop research methodologies and frameworks appropriate to the research objectives.
  • • Ensure that research methods comply with ethical standards and best practices.
  • • Adjust and refine research methods based on ongoing findings or challenges encountered during the research process.
  • Continuous Learning & Development:
  • • Stay up to date with the latest trends, research techniques, and advancements in the field of research.
  • • Attend workshops, seminars, and training sessions to improve research skills and knowledge.

**Requirements**

  • Bachelor's degree in Marketing, Communications, Research, or a related field (or equivalent experience).
  • Proven experience (1-3 years) in social media management, research analytics.
  • Proficient in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and analytics and research tools.
  • Strong understanding of social media metrics, research methodologies, and KPIs.
  • Excellent communication, research, and analytical skills.
  • Knowledge of SEO, content marketing, research, and digital marketing trends is a plus.

**What We Offer**

  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility
  • Gym Passport
  • Participatory Fund
  • Market Competitive Salary
  • Learning and Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Gratuity
  • Maternity Leaves

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