Campaign Optimization Manager

5 days ago


Islamabad, Islamabad, Pakistan Markit Papa Full time

Our Approach: At Markit Papa, we take a holistic approach to digital marketing, combining creativity, data analysis, and technical expertise to deliver results-driven campaigns. As a Paid Advertising Specialist, you'll play a critical role in driving our clients' success.

Responsibilities:

  1. This role involves designing, implementing, and managing paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms.
  2. The ideal candidate will set up server-side tracking using Google Tag Manager (GTM), Meta Conversion API, and Google Ads Enhanced Conversions for accurate conversion tracking and reporting.
  3. Candidates must be able to collaborate with developers to ensure correct implementation of tracking codes and troubleshoot issues when necessary.
  4. Optimizing ad performance through continuous A/B testing, audience segmentation, and creative refinement to improve ROI is also a key responsibility.
  5. Analyzing campaign data, generating insightful reports, and providing recommendations for scaling campaigns is essential.
  6. Staying current with industry trends, platform updates, and tracking technologies to apply best practices in digital marketing campaigns is crucial.

Requirements:

  1. A minimum of 3 years of hands-on experience in managing Meta and Google Ads campaigns is required.
  2. Expertise in server-side tracking tools such as Meta Conversion API, GTM, and Google Ads Enhanced Conversions is essential.
  3. Candidates must have a strong ability to analyze campaign data, spot trends, and optimize for performance.
  4. Experience with cross-channel attribution and a deep understanding of conversion tracking is also required.
  5. Google Ads and Meta Blueprint certifications are preferred.
  6. Excellent communication and teamwork skills are necessary.


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