Senior Marketing Officer

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time
Senior Marketing Officer

The perfect candidate will have a vital role in shaping the company's marketing strategies and tactics to achieve business objectives.

Key Responsibilities:

  1. Market Strategy Development: Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies aligned with the company's overall business goals.
  2. Brand Identity Management: Oversee the creation and execution of branding campaigns, including visual identity, messaging, and tone of voice.
  3. Content Creation: Craft high-quality, engaging content that effectively communicates the company's value proposition and resonates with the target audience.
  4. Social Media Management: Develop and execute social media plans, including content creation, community engagement, and analytics reporting.
  5. Market Research: Conduct market research to identify trends, competitor activity, and consumer insights, informing marketing strategies and decisions.
  6. Industry Trends: Stay up-to-date with the latest industry trends, best practices, and technological advancements, applying this knowledge to drive innovative marketing solutions.
  7. Employee Engagement: Organize and coordinate company-wide events and initiatives to foster a positive work culture, employee engagement, and retention.

Requirements:

  1. Degree Requirement: Bachelor's degree in Marketing, Communications, or a related field from a reputable institution.
  2. Experience: Minimum 3 years of experience in marketing, branding, or related fields.
  3. Track Record: Proven track record of delivering successful marketing campaigns across various channels.
  4. Social Media Expertise: Proficient in managing social media platforms and experienced in handling brand-related social media accounts.
  5. Aesthetic Sensitivity: Possesses a keen eye for design aesthetics and attention to detail.
  6. Project Management: Ability to manage multiple projects simultaneously, prioritizing tasks and meeting deadlines.
  7. Collaboration: Strong teamwork and communication skills, with the ability to work effectively with cross-functional teams.

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