Senior Marketing Executive

1 day ago

Lahore, Punjab, Pakistan beBeeMarketing Full time

Job Overview

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We are seeking a seasoned Marketing Strategist to drive our corporate communications, content strategy, and digital initiatives forward. As a key member of our team, you will own the development and execution of multi-channel campaigns that drive business growth.

Main Responsibilities

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  • Partner with department heads to define region-specific marketing plans aligned to sales objectives.
  • Conduct market and competitor research to identify growth opportunities and inform campaign strategy.
  • Develop and execute comprehensive marketing strategies across digital and offline channels.
  • Manage campaign budgets, timelines, message development, creative briefs, and audience targeting.
  • Build and maintain reporting frameworks (dashboards, scorecards) to track performance against KPIs.
  • Plan and manage Google Ads (AdWords) campaigns, including keyword research, bid strategy, and A/B testing.
  • Drive organic traffic growth through on-page and off-page SEO initiatives.
  • Oversee email marketing cadence, content, and automation workflows.
  • Evaluate website effectiveness and recommend improvements to boost engagement.
  • Produce high-quality marketing materials, including ads, internal communications, brochures, presentations, and digital assets.
  • Collaborate with designers, writers, and external agencies to ensure on-brand deliverables.
  • Leverage marketing automation platforms for lead nurturing and reporting.
  • Design initiatives to delight existing customers and increase product utilization.

Requirements

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  • 4-5 years in B2B marketing, brand management, or field marketing—preferably within technology or professional services.
  • Proven track record in end-to-end campaign planning and execution across digital and offline channels.
  • Deep knowledge of Google AdWords, SEO best practices, and web analytics.
  • Experience managing corporate websites from a brand and UX perspective.
  • Familiarity with Microsoft Partner Portal workflows and co-sell programs.
  • Strong reporting skills: ability to build dashboards, interpret data, and translate insights into action.
  • Excellent written and verbal communication, critical thinking, and project management abilities.
  • Comfortable working autonomously in a fast-paced environment.
  • Results-driven mindset with a history of delivering measurable ROI.

About Us

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We're a dynamic team of 700+ individuals driving innovation in highly complex enterprise projects and products. Our customer base spans Fortune 100 retail and CPG companies, leading store chains, fast-growth fintech, and multiple Silicon Valley startups.

Our company culture is built around processes and collaboration, with certifications in ISO 9001:2015 (QMS), ISO 27001:2022 (ISMS), ISO 20000-1:2018 (ITSM), and ISO 14001:2015 (EMS).

Join us to work with cutting-edge technologies and contribute to our success while growing professionally.

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