Senior Advertising Specialist

7 days ago


Islamabad, Islamabad, Pakistan beBeeMetaAdvertisingCampaigns Full time
Job Description

This role is responsible for creating, managing and optimizing meta advertising campaigns across various platforms to increase brand awareness drive traffic and generate leads through strategic ad placements and targeted audience engagement.

  • Design and execute meta advertising strategies tailored for the software industry to generate qualified leads.
  • Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted businesses.
  • Monitor daily campaign performance across meta platforms adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).
  • Conduct deep audience research to segment and target business and related decision-makers with precision.
  • Develop high-converting ad creatives visuals videos and ad copy aligned with software service pain points and value propositions.
  • Manage budgets effectively implementing bid strategies that maximize ROI across all ad sets and campaigns.
  • Analyze KPIs including CTR CPC CPM CPA and most importantly ROI ensuring campaigns meet profitability benchmarks.
  • Provide detailed performance reports and ROI analysis highlighting top-performing assets and areas needing refinement.
  • Perform A/B testing on ad variations imagery copy targeting to continually enhance campaign results.
  • Collaborate with marketing and sales teams to ensure ad messaging supports the full conversion journey.
  • Keep up-to-date with meta ads policy changes.
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