Digital Acquisition Specialist

6 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 17,000 - 250,000
Job Title: Performance Marketing Strategist

The role of the Performance Marketing Strategist is to design and execute paid search strategies aligned with business objectives to increase customer acquisition for dental cover products across multiple search platforms.

The ideal candidate will have a passion for delivering exceptional results, and this is evident in their track record of achieving outstanding outcomes with paid platforms like Google Ads and Meta Ads.

Demonstrated success running successful paid campaigns is a must. The candidate should be analytical, strategic, and creative when developing marketing initiatives. A growth mindset is essential - someone who embraces challenges, learns from feedback, and continuously seeks improvement.

The Performance Marketing Strategist will be accountable for driving revenue and sales for dental cover products. They will work closely with stakeholders to address and resolve funnel-related concerns.

The key responsibilities of the Performance Marketing Strategist include:

  • Designing and executing paid search strategies to increase customer acquisition
  • Developing and executing paid social campaigns to acquire new customers and retain existing ones
  • Creating platform-specific ad creatives along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels
  • Continuously monitoring, analyzing, and optimizing PPC campaigns to maximize ROI, improve click-through rates, and reduce cost per acquisition across platforms

The ideal profile for this role includes:

  • Extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads and Meta Ads
  • Demonstrated success running successful paid campaigns
  • Excellent analytical, strategic, and creative skills
  • A growth mindset and ability to continuously seek improvement

This role is perfect for someone who is passionate about marketing, has a proven track record of delivering results, and is looking for a challenging and rewarding opportunity.

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