Strategic Spend Growth Professional

2 weeks ago

Karachi, Sindh, Pakistan beBeeGrowth Full time
Job Title: Portfolio Growth Specialist

The objective of this role is to drive cross-border spend growth and portfolio optimization initiatives through strategic planning, campaign execution, and leveraging non-cash funds and global merchant partnerships.

This position will involve the design and implementation of always-on campaigns targeting cross-border and e-commerce spend, as well as coordination with global merchants to align offers and promotions. Additionally, it will require support for the planning and execution of XB spend campaigns and award distribution events, collaboration with internal teams to scope high-impact customer campaigns, and monitoring fund utilization across year 1 and year 2 allocations.

The ideal candidate will have a proven track record in campaign execution, customer segmentation, and performance analytics, with a strong understanding of cross-border payments, e-commerce trends, and merchant partnerships. They should also be able to work on-site in Karachi and collaborate with regional and global stakeholders.

Key Responsibilities:
  • Develop and execute data-driven marketing strategies to increase cardholder engagement.
  • Optimize portfolio performance through segmentation, targeting, and offer personalization.
  • Provide execution support for campaign rollout, tracking, and reporting.
  • Liaise with internal stakeholders to align on campaign objectives and KPIs.

Requirements:
  • 7+ years in banking, payments, or consulting with a focus on portfolio optimization, digital engagement, or cross-border spend strategies.
  • Prior experience in managing or advising cardholder engagement campaigns.
  • Strong understanding of cross-border payments, e-commerce trends, and merchant partnerships.

Benefits:
  • % increase in cross-border and e-comm spend
  • Card issuance / CIF growth as aligned to the agreed targets
  • Campaign ROI and fund utilization rate
  • Customer engagement and activation metrics
  • Portfolio growth and retention rates

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