Portfolio Growth Specialist

4 days ago

Karachi, Sindh, Pakistan beBeeGrowth Full time
Portfolio Growth Manager

We are seeking an experienced Portfolio Growth Manager to join our team. The ideal candidate will have a proven track record in portfolio optimization, digital engagement, and cross-border spend strategies.

The Portfolio Growth Manager will be responsible for designing and implementing Always-On campaigns targeting cross-border and e-comm spend, coordinating with global merchants to align offers and promotions, and supporting the planning and execution of XB spend campaigns and award distribution events.

The successful candidate will also collaborate with internal teams to scope high-impact customer campaigns, monitor fund utilization across Year 1 and Year 2 allocations, develop and execute data-driven marketing strategies to increase cardholder engagement, and optimize portfolio performance through segmentation, targeting, and offer personalization.

Key Responsibilities:

  • Design and implement Always-On campaigns targeting cross-border and e-comm spend
  • Coordinate with global merchants to align offers and promotions
  • Support the planning and execution of XB spend campaigns and award distribution events
  • Collaborate with internal teams to scope high-impact customer campaigns
  • Monitor fund utilization across Year 1 and Year 2 allocations
  • Develop and execute data-driven marketing strategies to increase cardholder engagement
  • Optimize portfolio performance through segmentation, targeting, and offer personalization
  • Provide execution support for campaign rollout, tracking, and reporting
  • Liaise with stakeholders to align on campaign objectives and KPIs
  • Ensure compliance with internal approvals and regulatory requirements

Requirements:

  • 7+ years in banking, payments, or consulting with a focus on portfolio optimization, digital engagement, or cross-border spend strategies
  • Proven track record in campaign execution, customer segmentation, and performance analytics
  • Experience working with Islamic banking products is a plus

Benefits:

  • % increase in cross-border and e-comm spend
  • Card issuance / CIF growth as aligned to the agreed targets
  • Campaign ROI and fund utilization rate
  • Customer engagement and activation metrics
  • Portfolio growth and retention rates

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