Strategic Business Development Manager

Role Overview: We're seeking a highly motivated and experienced professional to manage our digital ads partnerships.

As a Strategic Ads Partnership Manager, you will be responsible for end-to-end digital ads partnerships management, including demand and supply-side management, campaign operations, pricing, and analytics. You'll work with cross-functional teams such as sales, product, engineering, finance, and analytics to drive growth and improve performance for our advertising products.

The role reports directly to the Head of Digital Products & Growth and will work with team members across product, tech, marketing, finance, and legal.

Key Responsibilities:

• Develop and execute partnership strategies to meet digital Ad revenue targets, identify new business opportunities, pitch to potential clients, and negotiate contracts.
• Work collaboratively with media agencies and advertisers to grow and maintain a pipeline of opportunities for existing customer accounts.
• Educate clients on products, new solutions, and best practices to drive adoption and grow business partnerships.
• Lead partnership negotiations, and manage executive relationships and integrations with strategic partners.
• Stay up-to-date with industry trends and best practices in digital advertising sales and operations, and use this knowledge to inform strategy and improve performance.
• Build and foster long-term relationships with client decision-makers and media agency counterparts to carry out long-term digital marketing strategies that optimize their advertising growth.
• Focus on new and emerging partnerships within the AdTech domain, including New Demand Partnerships, New Publisher Partnerships, and Technical Partnerships that will enhance the value of Ad products for advertisers.
• Collaborate with a broad range of internal constituents (e.g., product, engineering, sales, legal, PR, etc.) and work with our cross-functional leadership to define, present, launch, and drive critical partnerships and organizational initiatives.
• Identify and develop forward-thinking data analysis, reporting, and recommendations that align with customer goals. Quantify high-impact opportunities with clear recommendations to pitch to customers, while handling objections and evaluating campaign effectiveness.
• Manage the end-to-end process of digital ad partnerships, including demand finalization, pricing, campaign setup, implementation, optimization, and reporting.
• Collaborate with partners and in-house teams to manage and optimize Ad campaigns to meet client goals.
• Collaborate with product managers to develop and launch new advertising products and features.
• Work with cross-functional teams to identify opportunities to improve the performance of our advertising products and services through data analysis and experimentation.
• Use data analytics to develop pricing strategies and optimize revenue from advertising campaigns.
• Work with data analysts to develop and maintain dashboards and reports to monitor performance and communicate key insights to stakeholders.
• Collaborate with finance to set up ad revenue booking, reporting, and invoicing.
• Collaborate with data warehouse teams to source AdTech data and provide insights and reports to stakeholders.
• Collaborate with legal and policy teams to ensure compliance with industry regulations and policies.

Primary Requirements:

• Master's or Bachelor's degree in marketing, business administration, or a related field.
• 5+ years of experience in advertiser/agency partnerships for digital ads, programmatic campaigns, performance marketing, ad operations, or a related field preferably with a large media agency, AdTech company, large digital publisher, or an internet company.
• Experience in product management, account management, and/or operations management.
• Familiarity with advertising platforms such as Google Ads, Display & Video 360, Google AdMob, Google Ad Manager for Publishers, or other DSP/SSP platforms.

Secondary Requirements:

• Strong understanding of digital advertising ecosystem and ad serving platforms.
• Experience with programmatic advertising and demand/supply-side management.
• Strong analytical skills and experience analyzing data to drive insights and recommendations.
• Excellent communication and interpersonal skills.