Strategic Business Growth Specialist

1 week ago


Karachi, Sindh, Pakistan IODIGITAL Full time
Job Description

The Business Development Manager plays a crucial role in driving business growth by identifying, developing, and closing new opportunities. This position requires a proactive and result-driven individual with a deep understanding of the agency's comprehensive services and a proven track record in converting leads into business.

Key Responsibilities:

  1. New Business Development:
    1. Proactively research potential clients within targeted industries to identify new business opportunities.
    2. Develop and execute targeted outreach strategies, including cold calling, networking, and strategic online engagement.
    3. Qualify leads and develop compelling proposals and presentations that effectively communicate the agency's value proposition.
    4. Lead business development meetings, present BD agency network-based and agency brands/vertical decks, working closely with the Business Director.
    5. Maintain accurate records of sales activities and client interactions on the designated company portal.
    6. Stay up-to-date on industry trends and competitor activities.
  2. Market Research and Analysis:
    1. Conduct market research to identify emerging trends and opportunities for business growth.
    2. Analyze competitor offerings and develop strategies to differentiate the agency's services.
    3. Stay informed about industry best practices and emerging technologies that can drive business expansion.
  3. Collaboration and Communication:
    1. Work closely with the Business Director and unit heads to develop and implement business development strategies and understand all services being offered in various verticals.
    2. Communicate effectively with clients and internal stakeholders to ensure seamless collaboration and coordination.
  4. Reporting and Administration:
    1. Prepare weekly reports on business development progress and performance, highlighting key metrics and insights.
    2. Work actively on monthly, quarterly, and annual targets, and share weekly and monthly reports on achievement and shortfalls.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven track record of success in business development, preferably in a creative agency or related industry.
  • Strong understanding of the agency's full-service offerings, including strategy, media planning, digital, technology development, social media, content production, PR, and creative communications.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to build and maintain strong client relationships.
  • Ability to work independently and as part of a team.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Willingness to travel for client meetings and pitches.


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