Digital Transformation Lead

3 days ago

Lahore, Punjab, Pakistan beBeeDigital Full time
About the Role

The Digital Solutions Manager is responsible for bridging the gap between Marketing and Sales teams and IT, ensuring business needs are effectively translated into technological solutions.

This role focuses on implementing, sustaining, and improving digital platforms and tools to enhance marketing and sales effectiveness, data-driven decision-making, and customer engagement.

Key Responsibilities:
  • Partner with Marketing & Sales teams to understand business requirements and translate them into IT solutions.
  • Manage and support digital marketing and sales platforms (e.g., Sprinkler, Gigya, Google Ads Manager, Facebook Business Manager, TikTok).
  • Drive automation and integration projects across marketing and sales applications, including website pixel integrations and data frameworks.
  • Ensure smooth functioning and continuous improvement of marketing & sales IT systems through regular monitoring and optimization.
  • Collaborate with IT, vendors, and business stakeholders to ensure system reliability, performance, and scalability.
  • Provide training and support to business teams to maximize usage of marketing & sales IT tools.
  • Contribute to digital transformation initiatives, focusing on data-driven marketing and customer engagement.
  • Ensure compliance with data privacy and security guidelines while managing digital tools and platforms.
Requirements
  • Bachelors or masters degree in computer science, Information Technology, or a related field.
  • 4-8 years of experience in IT/business-facing roles, preferably in FMCG, telecom, or digital marketing domains.
  • Strong understanding of Marketing & Sales operations and processes.
  • Hands-on experience with marketing/sales platforms (Sprinkler, Gigya, Google Ads Manager, Facebook Business Manager, TikTok, Azure Cloud).
  • Knowledge of system integration, automation, and data management.
  • Strong communication and stakeholder management skills, with experience handling cross-functional teams.
  • Project management skills (preferred).
About the Company

A company that believes in digital transformation and data-driven decision-making.

We are looking for a talented individual to join our team as a Digital Solutions Manager.

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