
Data-Driven Lead Generation Expert
3 days ago
We are seeking a highly skilled Lead Generation Specialist to join our team. As a key member of our marketing operations, you will be responsible for building and managing processes that capture new leads at scale.
Your main goal is to identify potential leads and gather relevant firmographic and demographic information using web scraping, third-party databases, APIs, and integrations. You will evaluate new data providers, list providers, and lead databases to expand and refine prospect lists.
- Leverage web scraping and data enrichment tools to identify potential leads and gather relevant information.
- Evaluate new data providers and lead databases to expand and refine prospect lists.
- Enrich and validate lead information using tools like ZoomInfo and Clearbit.
As a Lead Generation Specialist, you will configure and maintain lead-generation workflows in marketing automation platforms and specialized lead-gen tools. You will implement scripts, integrations, or plugins to automate tasks such as data cleaning, segmentation, and deduplication.
You will collaborate with Python developers to set up data pipelines that sync leads across systems. Your role will involve developing and enforcing data hygiene best practices for lead data accuracy and consistency.
Key Responsibilities:
- Configure and maintain lead-generation workflows in marketing automation platforms.
- Implement scripts, integrations, or plugins to automate tasks such as data cleaning and segmentation.
- Collaborate with Python developers to set up data pipelines.
Required Skills and Qualifications:
- Bachelor's degree in computer science, Information Systems, Marketing, or a related field.
- 2-4 years of experience in data-driven lead generation, marketing operations, or growth operations.
- Familiarity with Salesforce and marketing automation platforms.
Benefits:
- Competitive salary based on experience.
- Group Health and Life Insurance.
- Gratuity.
- EOBI.
- Paid time off (Annual, Sick, Casual, Bereavement, Parental).
- Recognition and training programs.
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