Senior Marketing Operations Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeContent Strategist Full time $100,000 - $150,000
Job Overview

The Marketing Manager will report directly to the Director of Marketing and become an extension of their team, responsible for scaling pipeline, sharpening positioning, and leading campaigns end-to-end.

This is a high-growth role that requires a self-starter who can proactively identify gaps across the marketing function and help improve every aspect of the team's performance and processes.

Key Responsibilities
  • Campaign & Pipeline Growth: Own strategy + execution for ABM, inbound, and paid campaigns targeting carriers, brokers, and hybrid operations. Build campaign frameworks that tie persona pain → outcome → feature → CTA.
  • Team Leadership & Management: Direct a team of 9 (writers, designers, video, SEO, paid, dev) — ensuring deadlines, quality, and alignment. Set priorities, assign ownership, and track performance for campaign assets.
  • Sales Enablement & Alignment: Partner with sales to arm AEs/SDRs with enablement (battlecards, objection handlers, case studies, competitive breakdowns). Ensure feedback from sales continuously shapes campaign messaging.
  • Marketing Operations & Reporting: Own HubSpot/ActiveCampaign workflows, segmentation, and nurture sequences. Track CPL, ROAS, CTR, SQL/MQL volume weekly — with clear Fix/Scale/Kill calls. Report outcomes to leadership and recommend budget adjustments.
  • Brand & Content Strategy: Oversee production of thought leadership (blogs, webinars, whitepapers, case studies). Scale proof content (case studies, testimonials, ROI calculators) to support late-stage deals. Maintain consistent LoadStop positioning across digital, sales collateral, and campaigns.

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