Senior Digital Content Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeDigital Full time 1,500,000 - 2,000,000
Job Description

We are looking for an experienced digital marketer who can plan and manage all of our digital marketing channels and campaigns.

This role will report to the Marketing Director and contribute to the organisation's marketing strategy to increase customer sales and engagement.

  • The key responsibilities include developing and executing the organisation's annual digital marketing plan, including PPC, Social Media, Affiliates and Display/Re-targeting
  • Increasing organic traffic through effective SEO strategies
  • Designing innovative digital marketing campaigns that feed into the organisation's overarching marketing strategy
  • Creating engaging digital content that increases customer engagement and enhances the organisation's online brand
  • Implementing strategies to drive traffic to the organisation's website, including PPC
  • Establishing a social media policy and framework for the organisation
  • Moderating all social media platforms, including Twitter, Instagram and Facebook
  • Managing digital marketing initiatives and allocating budgets across different channels and platforms
  • Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
  • Collaborating with colleagues in sales and IT to ensure integrated activity

Key Qualifications:

  • Digital marketing expertise, with proficiency in Photoshop and related tools required

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