Digital Marketing Expert

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

Senior Digital Marketing Specialist

We are seeking an experienced PPC Executive to manage and optimize our pay-per-click campaigns, primarily on Google Ads.

  • This role involves developing, executing, and optimizing Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investments (ROI).
  • The ideal candidate must have expertise over different types of campaigns, i.e. Search, Display and Shopping, with a track record of making SEM campaigns profitable.
  • Responsibilities include analyzing and interpreting data to improve campaign performance, managing and optimizing merchant accounts, and monitoring and managing campaign budgets, bids, and daily spending.

Key Responsibilities:

  1. Campaign Development and Optimization
  2. Data Analysis and Interpretation
  3. Merchant Account Management
  4. Campaign Budget Management
  5. Bidding Strategy
  6. Feed Optimization
  7. Google Ads Campaign Management

Requirements:

  • A Bachelor's degree in Digital Marketing or diploma in a related field.
  • At least 1 year of experience in PPC (Pay-Per-Click) advertising.
  • Extensive knowledge of Google Shopping ads.
  • Ability to analyze and interpret data to improve campaign performance.
  • Strong understanding of keyword research, bidding strategies, and budget management.
  • Proficiency in feed optimization.
  • Knowledge of creating and managing Google Ads campaigns.

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