Digital Media Manager Professional

5 days ago


Karachi, Sindh, Pakistan AAJoyland Pvt Ltd Full time

As a senior marketing and communications executive at AAJoyland Pvt Ltd, you will be responsible for managing the digital presence of Pavilion End Club's Cafe Canes restaurant and fitness page across all social media platforms. This role involves leading the creative department from planning to execution of tasks assigned by the Brand Manager.

Main Responsibilities:
  • Overseeing the entire creative process, ensuring timely delivery of high-quality content.
  • Collaborating with the Brand Manager to form alliances and close deals with various companies, driving revenue growth through internal and external branding opportunities.
  • Monitoring market trends, reviewing advertising and marketing activities, and reporting to the Brand Manager to inform strategic decisions.
  • Suggesting plans of action to senior management based on recent trends to enhance lead generation.
  • Identifying areas for improvement in promotional and marketing activities and implementing effective solutions.
  • Closely coordinating marketing campaigns with the sales team to drive business results.
  • Partnering with Social Media Influencers and Bloggers to amplify brand visibility and growth.
  • Analyzing performance data from digital marketing campaigns, assessing against set goals (ROI and KPIs).
  • Managing community engagement across all social media platforms.
  • Assisting in creating quarterly marketing budgets that encompass DOOH marketing, ATL, BTL activities, brochures, banners, media walls, and backdrops.
  • E nsuring timely preparation and delivery of marketing materials by vendors.
  • Leading regular BTL activations for the sales department each quarter.
  • Developing innovative strategies to boost productivity and brand awareness.


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