Lead Mobile Growth Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeUserAcquisition Full time
User Acquisition Manager

As a key player in our growth strategy, the User Acquisition Manager will be responsible for driving the expansion of our user base across all apps. This role requires a strategic and analytical mindset, with a strong understanding of digital marketing and user acquisition tactics.

Key Responsibilities:
  • Strategy Development: Design and implement comprehensive user acquisition strategies to drive app installs and engagement.
  • Campaign Management: Plan, launch, and optimize multi-channel acquisition campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks.
  • Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.
  • Budget Management: Allocate resources to maximize ROI.
  • Market Research: Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Collaboration: Work closely with marketing, product, and analytics teams to align acquisition efforts with broader company goals.
  • Reporting: Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement.
  • Innovation: Explore and test new acquisition channels, tactics, and technologies to drive growth and engagement.
  • A/B Testing: Implement A/B testing strategies to optimize creative, messaging, and targeting for better campaign performance.
Requirements:
  • Proven experience in user acquisition for mobile apps, with a strong portfolio of successful campaigns.
  • Expertise in digital marketing channels, including Google Ads, Facebook.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and Google AdMob.
  • Knowledge of app analytics and tracking tools is a plus.
Benefits:
  • Competitive Salary
  • Family Health Insurance
  • Paid Time Off
  • Work-Life Balance
  • Daily lunch
  • In-house Gym
Seniority Level:
  • Mid-Senior level
Employment Type:
  • Full-time
Job Function:
  • Marketing
Industries:
  • IT Services and IT Consulting

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