Product Marketer

3 weeks ago

Lahore, Punjab, Pakistan Tkxel LLC Full time
Tkxel is a leading software development company located in Reston, Virginia. We are committed to developing innovative software solutions for leading enterprises in the world, helping them grow their businesses using the latest technology solutions.Job Description

We are seeking a creative and results-driven Product Marketer to drive the marketing strategy and execution for our products. As a Product Marketer, you will play a critical role in understanding the market, crafting compelling narratives, and developing marketing campaigns that drive customer acquisition and product adoption.

Responsibilities

Market Research and Analysis

  • Conduct market research to understand customer needs, competitor strategies, and industry trends.
  • Identify target audience segments and develop customer personas.

Product Positioning and Messaging

  • Create clear, compelling, and differentiated product positioning and messaging.
  • Work with design and content teams to produce product-focused marketing materials.

Marketing Campaigns and Launches

  • Develop and execute go-to-market strategies for product launches.
  • Plan and manage campaigns across digital, social, email, and other channels.

Collaboration with Cross-Functional Teams

  • Work closely with product management, sales, and customer success teams to align marketing efforts with product objectives.
  • Provide the sales team with training and enablement materials, including product briefs, FAQs, and competitive analyses.

Performance Tracking and Optimization

  • Monitor and report on campaign performance and key metrics (e.g., conversion rates, customer acquisition cost).
  • Optimize strategies and campaigns based on data insights.
Requirements

Education and Experience

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (2-5 years) in product marketing, brand management, or a similar role.

Skills

Marketing Expertise

  • Strong understanding of digital marketing channels and tactics.
  • Familiarity with tools like Google Analytics, HubSpot, or similar.

Communication Skills

  • Exceptional written and verbal communication skills.
  • Experience in crafting compelling product stories and marketing materials.

Analytical Skills

  • Ability to interpret data, draw insights, and make data-driven decisions.
  • Proficiency in using data visualization tools.

Technical Knowledge

  • Familiarity with the product development lifecycle and agile methodologies.
  • Basic understanding of UX/UI and product design principles.

Soft Skills

  • Highly organized and detail-oriented.
  • Strong interpersonal skills for collaboration with cross-functional teams.

Preferred Qualifications

  • Experience in SaaS or tech product marketing.
  • Knowledge of tools like Jira, MIRO & Figma.
  • Basic understanding of SEO, SEM, and social media advertising.

Key Attributes

  • Strategic thinker with the ability to execute tactically.
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