
Product Marketer
2 days ago
We are seeking a creative and results-driven Product Marketer to drive the marketing strategy and execution for our products. As a Product Marketer, you will play a critical role in understanding the market, crafting compelling narratives, and developing marketing campaigns that drive customer acquisition and product adoption.
ResponsibilitiesMarket Research and Analysis
- Conduct market research to understand customer needs, competitor strategies, and industry trends.
- Identify target audience segments and develop customer personas.
Product Positioning and Messaging
- Create clear, compelling, and differentiated product positioning and messaging.
- Work with design and content teams to produce product-focused marketing materials.
Marketing Campaigns and Launches
- Develop and execute go-to-market strategies for product launches.
- Plan and manage campaigns across digital, social, email, and other channels.
Collaboration with Cross-Functional Teams
- Work closely with product management, sales, and customer success teams to align marketing efforts with product objectives.
- Provide the sales team with training and enablement materials, including product briefs, FAQs, and competitive analyses.
Performance Tracking and Optimization
- Monitor and report on campaign performance and key metrics (e.g., conversion rates, customer acquisition cost).
- Optimize strategies and campaigns based on data insights.
Education and Experience
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (2-5 years) in product marketing, brand management, or a similar role.
Skills
Marketing Expertise
- Strong understanding of digital marketing channels and tactics.
- Familiarity with tools like Google Analytics, HubSpot, or similar.
Communication Skills
- Exceptional written and verbal communication skills.
- Experience in crafting compelling product stories and marketing materials.
Analytical Skills
- Ability to interpret data, draw insights, and make data-driven decisions.
- Proficiency in using data visualization tools.
Technical Knowledge
- Familiarity with the product development lifecycle and agile methodologies.
- Basic understanding of UX/UI and product design principles.
Soft Skills
- Highly organized and detail-oriented.
- Strong interpersonal skills for collaboration with cross-functional teams.
Preferred Qualifications
- Experience in SaaS or tech product marketing.
- Knowledge of tools like Jira, MIRO & Figma.
- Basic understanding of SEO, SEM, and social media advertising.
Key Attributes
- Strategic thinker with the ability to execute tactically.
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