Lead Generation and Email Marketing Manager

1 day ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking an experienced and proactive Lead Generation & Email Marketing Specialist to join our team.

Key Responsibilities
  • Develop and execute lead generation strategies to attract, capture, and qualify potential leads for our products/services.
  • Conduct research to identify potential leads, leveraging various tools, platforms, and industry networks.
  • Optimize lead funnels and develop lead scoring to improve targeting and conversion rates.
  • Collaborate with sales and marketing teams to align lead-generation efforts with business goals.

Email Marketing Key Tasks:

  • Plan, create, and execute targeted email marketing campaigns, including automated email sequences for lead nurturing, newsletters, and promotional emails.
  • Develop segmented email lists and personalized email content to ensure relevant messaging for different audience groups.
  • Perform A/B testing on subject lines, CTAs, and email content to optimize campaign performance.
  • Track and report on email marketing KPIs, such as open rates, click-through rates, and conversion rates, providing actionable insights for improvement.

Content Creation & Optimization:

  • Collaborate with the content team to create compelling email copy and visual elements that resonate with our target audience.
  • Ensure all email content aligns with brand guidelines and is optimized for mobile and desktop.
  • Continuously monitor and improve email deliverability, list hygiene, and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in lead generation, email marketing, or similar role.
  • Proven expertise in email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
  • Strong understanding of lead generation tools (Apollo, Snov.io, etc.) and techniques, with proficiency in analytics and data-driven decision-making.
  • Excellent written communication skills and attention to detail, with a creative flair for engaging email content.
  • Ability to work independently as well as collaborate effectively with cross-functional teams.
  • Knowledge of best practices in email marketing, list segmentation, A/B testing, and email deliverability.

Preferred Skills:

  • Experience with marketing automation tools and CRM software (e.g., Salesforce, Marketo).
  • Familiarity with email analytics tools, data visualization, and reporting.
  • Basic understanding of content marketing to enhance lead generation strategies.

Benefits:

  • Competitive salary with performance-based bonuses.
  • Commission in USDT.
  • Provident Fund.
  • Performance-based bonuses.
  • One-time meal (dinner).
  • Annual tours and fun activities.
  • Car and bike rewards for high performers.

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