Email Marketing Specialist

4 days ago


Lahore, Punjab, Pakistan beBeeEmailMarketing Full time 100,000 - 120,000
Email Marketing Professional

Job Description:

We are seeking a proactive and results-driven email marketing professional to join our team. As an integral part of our sales efforts, you will be responsible for identifying and nurturing high-quality leads, ensuring a seamless transition to our account executives.

This is an independent role that requires passion for email marketing and a keen eye for identifying potential customers. If you thrive in an autonomous environment and possess excellent written communication skills, we encourage you to apply.

Key Responsibilities

  • Lead Generation & Sourcing: Identify and generate new leads daily using platforms like Apollo.io and other advanced email marketing/lead generation tools. This includes researching specific customer profiles that align with our services.
  • Email Campaign Development & Execution: Design, implement, and manage highly effective email marketing campaigns, including cold outreach, nurturing sequences, and re-engagement strategies, all aimed at generating qualified leads.
  • Sales Funnel Management: Develop and optimize the email marketing portion of the sales funnel, from initial contact to lead qualification, ensuring a smooth and efficient handover process to account executives.
  • Independent Work & Ownership: Work autonomously to achieve lead generation targets, taking full ownership of the email marketing strategy and execution without constant supervision.
  • Performance Analysis & Optimization: Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, MQLs generated) to continuously optimize campaign performance and lead quality.
  • A/B Testing: Conduct rigorous A/B testing on subject lines, email content, calls to action, and send times to maximize engagement and conversion rates.
  • Collaboration with Sales: Work closely with account executives to understand their needs, refine lead qualification criteria, and ensure a smooth and efficient lead transfer process.
  • List Management & Segmentation: Build, manage, and segment email lists to ensure targeted and personalized communication, maintaining data hygiene and compliance.
  • Market Research: Stay updated on industry trends, competitor activities, and new lead generation techniques to continuously improve our outreach strategies.

Requirements

  • 1-2 years of proven experience in email marketing and lead generation.
  • Demonstrated proficiency in using lead generation tools such as Apollo.io or similar platforms for prospecting, contact discovery, and email outreach.
  • Proven ability to work independently and manage multiple projects with minimal supervision.
  • Strong understanding of sales funnel stages and the role of email marketing in driving conversions.
  • Excellent written communication and copywriting skills with a strong ability to craft compelling and persuasive email content.
  • Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaign performance.
  • Familiarity with email marketing best practices, including deliverability, personalization, and A/B testing.
  • Proactive and resourceful in identifying new lead sources and customer segments.
  • Bachelor's degree in Marketing, Business, or a related field is preferred.

This role offers a competitive salary and comprehensive benefits package, as well as opportunities for professional growth and direct impact on sales growth and company success.



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