App Growth Specialist

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

The role of User Acquisition Manager is crucial in driving the growth of our user base across all apps. This position demands a strategic and analytical mindset, with a strong understanding of digital marketing and user acquisition tactics.

Key Responsibilities:
  1. Campaign Development: Design and execute comprehensive user acquisition strategies to drive app installs and engagement.
  2. Multichannel Campaign Management: Plan, launch, and optimize campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks.
  3. Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.
  4. Budget Allocation: Allocate budgets to maximize return on investment.
  5. Market Research: Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  6. Collaboration: Work closely with marketing, product, and analytics teams to align acquisition efforts with broader company goals.
  7. Reporting: Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement.

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