Digital Marketing Manager

This role entails overseeing and executing digital marketing strategies to achieve business goals. A candidate with extensive experience in optimizing Google Ads, ensuring high levels of performance, and professional growth for a team of Digital Advertising Specialists is required.

The ideal candidate should have at least 6 years of experience with Google Ads, Meta Ads & Bing Ads, including 2+ years in a managerial Role, with expertise in planning and implementing successful Paid Search and Paid Social strategies.

Key responsibilities include developing and executing digital advertising strategies, collaborating with the leadership team on marketing and advertising strategy execution, mentoring a team of Digital Advertising Specialists, and analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth.

You will be responsible for managing paid advertising strategies for clients, identifying problems and deficiencies, implementing solutions promptly, and suggesting improvements for process and productivity optimization. Additionally, you will research and present Digital Marketing plans to clients, collaborate and share research with team members, and set up new campaigns, track, and perform daily/weekly/monthly ad account management tasks on Google Ads, Bing Ads, Meta Ads, etc.

You will also maintain and monitor keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics, identify performance targets, project milestones, resource needs, etc., and report key indicators to clients and superiors. Furthermore, you will top-to-bottom manage paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis.

Additionally, you will monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals, review client websites and landing pages, fully understand their business models and marketing objectives, and translate them into PPC strategy and action plans. You will prepare and review keywords & negative keywords list, and share the competitor research report with the content team to help write ad copies according to the relevancy of landing pages. Work on different bid strategies employed at the campaign, ad group, & keyword levels, analyze campaigns, and provide actionable optimization recommendations.

Other key responsibilities include Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting, etc, Set up and recommend re-marketing campaigns, Integrate third-party online call-tracking software for conversion analytics, Create Conversion Tracking for all client campaigns and monitor the conversion rate, Set up events for the website's different sections to analyze users behavior, Stay updated with new trends and discover opportunities to boost our clients' conversions, revenue, and sales, and Stay up-to-date with the latest digital marketing trends and best practices.

You will work closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives, directly manage and mentor a team of paid media professionals and assistant managers, conduct performance reviews, skill gap assessments, and training sessions, ensure the team adheres to performance standards, deadlines, and campaign best practices, serve as a strategic partner to clients and lead weekly/monthly performance reviews, take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions, and develop a strong understanding of digital marketing platforms, technologies, and industry trends.

To succeed in this role, you should possess excellent interpersonal and communication skills, ability to work in a fast-paced environment and meet deadlines, and stay on top of platform changes, privacy regulations, and performance trends. Translate complex data into clear, actionable insights for internal and client use.

Requirements:

• 6+ years of Hands-on experience with Google Ads, Meta Ads & Bing Ads with at least 2+ years in a managerial Role.
• 5+ years of experience with planning and implementing a successful Paid Search and Paid Social strategy.
• 4+ years of experience in web analytics, marketing, tracking, and business development.
• Top-to-bottom management & execution of paid ads campaigns.
• Proficiency in Google Analytics, P-Max campaigns, conversion tracking, and CTR.
• Ability to work in a fast-paced environment and meet deadlines.
• Excellent interpersonal and communication skills.

Technical Skills:

• Expert Proficiency with Google Sheets, Docs, Excel, and various Office Tools.
• Expert in research on Ahrefs, Semrush, and other resources for campaign planning.
• Experience with A/B testing and other testing metrics.
• Build sophisticated reporting frameworks using GA4, GTM, Looker Studio, etc.

Analytical & Problem-Solving Skills:

• Critical thinker with excellent problem-solving skills.
• Stay on top of platform changes, privacy regulations, and performance trends. Translate complex data into clear, actionable insights for internal and client use.
• Strong leadership and team management skills.

Strategy and Ownership:

• Directly manage and mentor a team of paid media professionals and assistant managers.
• Conduct performance reviews, skill gap assessments, and training sessions.
• Ensure the team adheres to performance standards, deadlines, and campaign best practices.
• Serve as a strategic partner to clients and lead weekly/monthly performance reviews.
• Take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions.

Required Qualification:

Bachelor's or relevant degree.