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3 hours ago
We are seeking a highly skilled Media Buyer to develop and execute comprehensive media buying strategies for Meta and TikTok, with consideration for other platforms.
About the Role:
- Strategy Development: Create media buying strategies tailored to target audiences, campaign objectives, and platform allocation on Meta and TikTok, as well as Pinterest, Snapchat, and other relevant platforms.
- Campaign Execution: Set up, create, target, and optimize advertising campaigns across Meta and TikTok, including ad creation and optimization.
- Audience Research: Conduct thorough audience research and analysis to identify relevant targeting options and optimize campaign performance.
- Performance Monitoring: Monitor campaign performance metrics, analyze data, and generate actionable insights to optimize campaign performance and achieve key performance indicators (KPIs).
- Collaboration: Work closely with creative teams to develop compelling ad creatives optimized for Meta and TikTok platforms.
- Market Trends: Stay updated on market trends, platform updates, and best practices for Meta and TikTok advertising.
- Partner Management: Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
- Reporting: Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for optimization.
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