Media Buying Expert

3 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Media Buyer Specialist

We are seeking a highly skilled Media Buyer to develop and execute comprehensive media buying strategies for Meta and TikTok, with consideration for other platforms.

About the Role:

  1. Strategy Development: Create media buying strategies tailored to target audiences, campaign objectives, and platform allocation on Meta and TikTok, as well as Pinterest, Snapchat, and other relevant platforms.
  2. Campaign Execution: Set up, create, target, and optimize advertising campaigns across Meta and TikTok, including ad creation and optimization.
  3. Audience Research: Conduct thorough audience research and analysis to identify relevant targeting options and optimize campaign performance.
  4. Performance Monitoring: Monitor campaign performance metrics, analyze data, and generate actionable insights to optimize campaign performance and achieve key performance indicators (KPIs).
  5. Collaboration: Work closely with creative teams to develop compelling ad creatives optimized for Meta and TikTok platforms.
  6. Market Trends: Stay updated on market trends, platform updates, and best practices for Meta and TikTok advertising.
  7. Partner Management: Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
  8. Reporting: Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for optimization.


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