
Market Expansion Specialist
6 days ago
We are seeking a visionary leader to spearhead our expansion in the Pakistani market.
Job OverviewAs a key member of our team, you will be responsible for driving growth in Monthly Active Users (MAU) and FIAT in/out volumes within the market. Your primary focus will be on fostering a strong and engaged local community around our crypto card product.
To achieve this, you will develop and execute comprehensive go-to-market strategies for the Pakistani market, utilizing community engagement, paid marketing, referrals, and campaigns.
You will also need to understand and navigate the domestic regulatory landscape to ensure we operate effectively and compliantly within the market.
Key Responsibilities:- Foster a strong and engaged local community around our crypto card product.
- Develop and execute comprehensive go-to-market strategies for the Pakistani market.
- Understand and navigate the domestic regulatory landscape.
- Drive significant growth in Monthly Active Users (MAU) and FIAT in/out volumes within the market.
- Proven experience in a leadership role at a crypto exchange or crypto card product is essential.
- Deep understanding of the Pakistani market, including local product expectations and user behaviors.
- Ability to identify and implement effective growth levers in the market.
- Strong community-building skills and a track record of activating and scaling engaged user bases.
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