Media Strategist and Partnership Leader

6 days ago

Islamabad, Islamabad, Pakistan beBeeLeadership Full time 9,000,000 - 11,000,000
Job Overview

The role of Lead Integrated Media and Brand Partnerships requires a skilled professional to develop and execute comprehensive media strategies that integrate traditional and digital channels.

Key Responsibilities:
  • Media Strategy, Planning & Buying
    • Develop and implement a 360-degree media strategy integrating traditional and digital platforms.
    • Oversee media planning and buying processes to ensure effective budget allocation, audience targeting, and optimal channel mix.
    • Manage relationships with media agencies, ensuring high-quality execution, negotiation of rates, and alignment with business objectives.
    • Track media trends, consumer behavior, and emerging platforms to optimize media investments.
  • Media Agency & Performance Management
    • Act as the primary liaison between the brand and media agencies, ensuring strategic alignment and accountability on KPIs.
    • Oversee campaign execution, media placements, and real-time optimizations based on performance metrics.
    • Evaluate media agencies' performance, efficiency, and ROI through post-campaign analysis and competitive benchmarking.
    • Lead annual media reviews, negotiations, and agency pitches to ensure the best media partnerships.
  • Digital & Traditional Media Optimization
    • Drive performance marketing strategies, ensuring a balance between brand-building and conversion-driven activities.
    • Ensure seamless integration of traditional and digital media for holistic, full-funnel campaigns.
    • Leverage data-driven insights to improve targeting, audience segmentation, and attribution modeling.
    • Oversee programmatic buying, ensuring efficiency in digital ad spend.
  • Partnerships & Collaborations:
    • Develop long-term partnerships for collaborative campaigns with key industry players, digital platforms, influencers, and media networks to enhance brand visibility, affinity, and engagement.
    • Negotiate partnership terms, agreements, and revenue-sharing models, ensuring mutual growth, value proposition, and measurable outcomes.
    • Monitor partnership performance and analyze key metrics to evaluate the success of collaborations.
    • Act as a brand ambassador, representing the organization's values and vision in all external engagements.
  • Strategic Leadership:
    • Collaborate with internal teams to craft compelling partnership proposals and consumer engagement plans.
    • Stay updated on industry trends, competitor activities, and market developments to identify innovative opportunities.
    • Lead cross-functional teams to ensure alignment for partnerships with broader organizational goals.
    • Support in building a robust pool of third-party vendors capable of meeting the brand's dynamic needs.
  • Measurement & Reporting
    • Own media effectiveness measurement, leveraging data analytics and reporting tools to assess campaign impact.
    • Provide regular reporting and insights to internal stakeholders on media performance, competitive landscape, and industry benchmarks.
    • Continuously optimize media investments based on business objectives, consumer insights, and ROI analysis.

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