High Performing Culture Builder

2 weeks ago

Lahore, Punjab, Pakistan beBeePerformance Full time
Job Title: People and Culture Strategist

Job Overview:
We are seeking a seasoned People and Culture Strategist to join our team. As we expand rapidly across the region, we need someone who can drive employee lifecycle management, embed analytical thinking into our strategy, and oversee talent performance.
This is not a traditional HR role. We're looking for someone who can think like a business leader but act like a culture builder.
You will manage our instructor talent ecosystem, including talent acquisition, onboarding, deployment of training, and managing instructor performance, attrition, and career growth. You will also analyze instructor performance using data insights to inform smart talent deployment decisions.

Talent Management
* Oversee the Instructor Talent Manager in:
* Talent acquisition and onboarding of new instructors
* Deployment of AimFit-specific training (tailored per instructor)
* Managing instructor performance, attrition, and career growth
* Analysing instructor performance via their contributions to each business and platform. Use data to analyze instructor performance vs. revenue and class attendance
* Drive smart talent deployment decisions across branches based on insights

Training Oversight
* Strategically oversee AimFit's instructor training calendar and pathways + Ongoing development programs with international master trainers
* Coordinate with the online training and production team to enhance training content and delivery
* Expand training portfolio as AimFit scales, including new training modules and certifications

HR Operations
* Directly manage end-to-end HR operations for the central team (marketing, operations, tech, sales, etc.)
* Hiring & onboarding + Payroll processing with Finance
* Performance appraisal + regular feedback cycles
* Leave management, benefits, and policy implementation
* Act as the sole HR point of contact for the central team (no junior HR resource)

Finance Reporting
* Work closely with Finance Executive to:
* Analyze salary-to-revenue ratios per branch
* Inform hiring and team structuring decisions based on cost-effectiveness
* Forecast future talent needs aligned with expansion

Requirements:
* A strategic generalist with 5–7 years of experience, ideally in fast-paced or growing organisations
* Comfortable owning both people culture and performance numbers
* Analytical mindset: comfortable working with numbers, ratios, and performance reports
* Excellent communicator and people manager
* Passionate about fitness, learning, and building high-performing cultures
* Hands-on, proactive, and not dependent on a large HR team to get things done
* Experience working with instructional or creative talent (trainers, teachers, creators, etc.)
* Familiarity with HR tools like Notion, G-Suite, OKRs or performance dashboards
* Background in people analytics or org development a plus

Benefits:
* Industry competitive salary and benefits - we are your financial and physical wellness partner
* Growth-oriented culture - build Pakistan's biggest fitness movement for women with us and then take it global
* Medical coverage and Stock options plan in an early stage company - we are your financial and physical wellness partner
* Learning & Development - free courses on Coursera, and in-house mentorship
* AimFit Programs - safe to say you get free access to all our products

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