Digital Marketing Specialist

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Description:
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We are seeking a talented and results-driven AdWords Marketing Specialist to lead and optimize our digital marketing campaigns for promoting Triple Play services in the USA market.

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The ideal candidate will have extensive experience managing AdWords campaigns, a strong understanding of the telecommunications industry, and expertise in targeting specific geographic markets.

">Campaign Strategy and Execution">
  • ">
  • Campaign Development: Develop and implement high-performing AdWords campaigns tailored for Triple Play sales, focusing on lead generation and conversion.">
  • Performance Optimization">">
  • Campaign Monitoring and Adjustment: Continuously monitor campaign performance metrics (CTR, CPC, CPA, Quality Score).
">Budget Efficiency: Optimize campaigns to maximize ROI and ensure budget efficiency.">">Geo-Targeting Expertise">">Regional Market Insights: Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.">Messaging and Offer Adaptation: Adapt messaging and offers based on regional market insights.">">A/B Testing and Reporting">">Ad Creative and Landing Page Optimization: Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.">Campaign Performance Reports: Prepare detailed reports on campaign performance and provide actionable insights for improvement.">">Collaboration and Coordination">">Team Collaboration: Work closely with the sales, product, and design teams to align marketing efforts with Triple Play sales goals.">Landing Page and Call-to-Action Alignment: Ensure landing pages and call-to-action elements align with ad messaging and campaign goals.">">Compliance and Industry Trends">">Google Advertising Policies: Ensure compliance with Google's advertising policies and industry standards.">AdWords Features and Best Practices: Stay updated with the latest AdWords features, tools, and best practices.">">

Requirements:

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  • ">
  • AdWords Experience: Proven experience managing large-scale AdWords campaigns (preferably in telecom or utility services).">
  • PPC Strategies and Bidding Techniques: Strong understanding of PPC strategies, bidding techniques, and Google Analytics.">
  • Digital Marketing Tools: Proficiency with tools like Google Ads Manager, Google Tag Manager, and SEMrush.">
  • U.S. Audience Targeting: Familiarity with targeting and marketing to U.S. audiences.">
  • Data Interpretation and Strategic Recommendations: Excellent analytical skills with the ability to interpret data and provide strategic recommendations.">
  • Communication and Organization: Strong communication and organizational skills.">
  • Google Ads Certification: Certification in Google Ads (preferred).">
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Preferred Qualifications:

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  • ">
  • Triple Play Campaign Experience: Experience in running campaigns for Triple Play services (Internet, TV, and Phone bundles).">
  • Other Digital Marketing Platforms: Familiarity with other digital marketing platforms, including Facebook Ads and Bing Ads, is a plus.">
  • CRM System Integration: Knowledge of CRM systems to integrate leads and track conversions.">
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What We Offer:

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  • ">
  • Competitive Compensation Package:">
  • Flexible Work Environment:">
  • Opportunity to Drive Exceptional Results: Opportunity to work on impactful campaigns in the telecom industry.">
  • Ongoing Professional Development: Ongoing professional development and training.">
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