Acquisition Campaign Manager

2 days ago


Islamabad, Islamabad, Pakistan Prime System Solutions Full time
About Prime System Solutions

We are a forward-thinking company looking for a talented Acquisition Campaign Manager to drive growth and optimize our digital acquisition campaigns.

In this role, you will be responsible for experimenting with new strategies, managing landing pages, and driving optimization through data analysis and A/B testing. Your work will involve close collaboration with the creative team to develop compelling ads that meet our key performance goals.

Key Responsibilities
  • Develop and implement digital acquisition strategies to drive qualified leads.
  • Explore new channels to enhance the digital media mix and improve campaign performance.
  • Optimize and manage landing pages to maximize conversion rates.
  • Design and execute A/B tests to inform campaign optimization and growth initiatives.
  • Work with the creative team to craft innovative ad content that resonates with our target audience.
  • Identify opportunities for improvement in paid search and paid social campaigns.
  • Analyze and report on campaign performance, providing actionable insights to the broader team.
Requirements
  • Bachelor's degree in marketing, business, or a related field (or equivalent experience).
  • At least 3-4 years of experience in media buying with a focus on customer acquisition, including at least 3-4 years in paid social advertising.
  • Proven expertise in digital media optimization, including structured A/B testing.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
  • Proficiency in Excel (knowledge of JavaScript is a plus).
  • Excellent project management and organizational skills.
  • Track record of meeting or exceeding monthly acquisition goals.
  • Familiarity with landing page management and optimization strategies.


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