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20 hours ago
We are seeking an experienced Digital Advertising Specialist to manage and scale our campaigns. The ideal candidate will have experience working with US and Canadian clients, driving qualified leads and purchases through paid advertising.
Key Responsibilities- Develop and execute Google Ads, Meta Ads, Tiktok Ads, and Snapchat Ads strategies for lead generation and purchase conversions.
- Conduct A/B testing on ad creatives, targeting, and placements to identify effective approaches.
- Optimize campaigns daily to maximize ROI and minimize cost per lead/purchase.
- Identify high-performing audiences and implement retargeting strategies.
- Continuously test new approaches to improve ad performance and hit growth targets.
Provide proof of results achieved for previous clients (leads, purchases, ROAS).
Requirements- 2–3 years of proven experience running ads for US and Canadian clients.
- Strong expertise in Google Ads and Facebook Ads.
- Proven success with split testing, lead generation, and purchase campaigns.
- Performance-focused mindset with measurable results.
- Understanding of ad metrics and campaign optimization.
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