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Content Optimization Specialist

2 weeks ago


Karachi, Sindh, Pakistan IBG consulting Full time

IBG consulting is seeking a Content Optimization Specialist to join our team. As a Content Optimization Specialist, you will be responsible for developing and implementing a link building strategy to improve our website's visibility.

Responsibilities:
  • Develop and implement a link building strategy
  • Work with editorial and marketing teams to drive SEO in content creation and content programming

You will also research and analyze competitor advertising links to identify opportunities for improvement. Additionally, you will collaborate with our development team to ensure SEO best practices are properly implemented on newly developed code.

Requirements:
  • In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console)
  • Extensive knowledge of past and current Google Algorithm updates
  • Up-to-date with the latest trends and best practices in SEO
  • BS/MS degree in a quantitative, test-driven field