Senior Email Marketing Professional

13 hours ago

GulshaneIqbal Town, Pakistan beBeeEmailMarketing Full time 6,000,000 - 8,000,000
Email Marketing Role

We are seeking a skilled Email Marketing Specialist to oversee all aspects of our email marketing campaigns.

The ideal candidate will have proven experience in email marketing, excellent copywriting skills, and proficiency in marketing automation platforms.


About the Role:
  • Email & SMS Campaign Management: Produce and execute email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, quality assurance, and scheduling.
  • Support strategic campaigns through manual and triggered email/SMS across the customer lifecycle.
  • Build effective target audiences and segments to drive engagement and revenue performance.
  • Manage and execute the email/SMS marketing calendar, ensuring alignment with business priorities.
  • Use customer data to personalize messages and content.
  • Devise and execute A/B tests, manage the testing calendar, and record results.
  • Collaborate with designers to optimize email creative and template structure.
  • Monitor email and SMS frequency to minimize database churn.
  • Provide regular campaign performance reports.

Key Skills and Qualifications:
  • Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
  • Proven experience managing email marketing programs.
  • Hands-on experience with marketing automation platforms.
  • Detailed knowledge of email regulations, best practices, and compliance.
  • Proficiency in HTML/CSS and content management systems.
  • Excellent written communication skills.

Benefits and Perks:
  • Competitive salary package.
  • Health insurance.
  • Paid leaves.
  • Leaves encashment.
  • Yearly appraisals.
  • Career growth opportunities.
  • Professional learning work environment.

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