Market Research and Insights Specialist

4 days ago


Karachi, Sindh, Pakistan National Foods Limited Full time

About National Foods Limited:

We are a leading food manufacturer committed to fostering an inclusive work environment that values diversity, supports innovation, and creativity. Our goal is to drive positive change in the world.

Job Role:

We are seeking a highly skilled Market Research and Insights Specialist to join our marketing team. As a key member of our team, you will be responsible for executing market research projects to analyze trends, demographic data, consumer surveys, opportunities, and competition.

You will provide support to external research agencies and consultants to ensure efficient execution of ongoing research aligned with our needs. Additionally, you will assist in translating data received from external research agencies into actionable insights for stakeholders.

Key Responsibilities:

  • Conduct research projects to analyze market trends, demographic data, consumer surveys, opportunities, and competition.
  • Support external research agencies and consultants to ensure that ongoing research is carried out efficiently and in line with NFL's needs.
  • Assist in the translation of data/information received from external research agencies into actionable insights for key stakeholders.
  • Develop and provide inputs for sales strategies, marketing strategies, and business development strategies based on market research.
  • Collaborate with the Consumer Marketing Manager to evaluate the impact of marketing/research activities.

Education and Experience:

We require a minimum Bachelor's degree, preferably Master's, and 4-6 years of relevant experience in market research and analysis.

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