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Content and Email Manager

1 week ago

Lahore, Punjab, Pakistan YODO Designs and Construct Estimate Full time
Job Role: Content and Email Manager

We are a leading design and construction estimating firm seeking a skilled Content and Email Manager to develop and execute email marketing campaigns that drive engagement and increase conversions. The ideal candidate will have expertise in email marketing platforms, customer segmentation, and performance analysis.

Key Responsibilities:

  1. Develop and execute email marketing campaigns that align with business objectives.
  2. Create compelling email content, including subject lines, copy, and visuals, that resonate with target audiences.
  3. Segment email lists based on customer behaviors, preferences, and demographics to send targeted campaigns.
  4. Design and test email templates for optimal performance.
  5. Analyze campaign performance to identify areas for improvement.
  6. Manage email databases to ensure compliance with industry regulations.
  7. Conduct A/B testing to optimize subject lines, send times, and content.
  8. Collaborate with cross-functional teams to ensure alignment with broader marketing campaigns.

Preferred Skills:

  • Experience with HTML/CSS for email template design.
  • Familiarity with CRM systems and customer journey mapping.
  • Knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.