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Revenue Strategist

2 weeks ago

Karachi, Sindh, Pakistan Social Champ (Techstars '22) Full time

Job Summary


We're seeking a highly experienced Head of Marketing to lead our marketing engine and drive growth, user acquisition, and revenue expansion. As a key member of our leadership team, you'll be responsible for developing and executing a full-funnel marketing strategy that aligns with our business objectives.



Your Key Responsibilities



  • Growth & Demand Generation:

    • Develop and execute a data-driven marketing strategy that drives signups, reduces churn, and increases MRR growth.
    • Create high-impact acquisition strategies across SEO, paid media, content marketing, partnerships, and performance marketing.
    • Optimize conversion rates through A/B testing, growth experiments, automation, and funnel analytics.

  • Revenue & Performance Optimization:

    • Track, analyze, and optimize marketing performance using key SaaS growth metrics: CAC, LTV, Churn Rate & Retention, Conversion Rates & ROAS.
    • Implement data-driven campaigns that align marketing efforts with revenue goals.

  • Brand & Market Positioning:

    • Elevate Social Champ's brand as a leading SaaS platform in the social media management space.
    • Develop compelling messaging, engaging storytelling, and a strong brand presence across all channels.
    • Build thought leadership content that positions us as the go-to tool for creators, businesses, and agencies.

  • Team Leadership & Cross-Functional Collaboration:

    • Hire, mentor, and scale a high-performing marketing team with expertise in content, growth, and performance marketing.
    • Work closely with sales, product, and customer success teams to align marketing strategies with overall business objectives.
    • Foster a culture of experimentation, agility, and innovation in marketing execution.


About You


We're looking for a seasoned marketing leader with a track record of scaling MRR, optimizing conversion rates, and driving revenue growth. You should have experience with Google Analytics, HubSpot, Amplitude, paid media, automation, and A/B testing tools. Our ideal candidate will possess a data-driven mindset, creative and strategic thinking, and strong leadership and execution skills.