Performance Marketing Lead

6 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

Job Overview

We are seeking a highly motivated and results-driven Performance Marketing Lead to spearhead our Amazon advertising efforts. The ideal candidate will be a strategic thinker with a passion for digital marketing, able to drive business growth through data-driven decisions and innovative campaign strategies.

Key Responsibilities:

  • Campaign Strategy: Develop and execute comprehensive Amazon PPC campaigns that drive business growth and revenue.
  • Performance Optimization: Continuously analyze and optimize campaign performance data to maximize ROI and conversions.
  • Budget Management: Effectively allocate and manage advertising budgets to achieve business objectives.
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize ad targeting.
  • Ad Creative: Create compelling ad copy and visual content that resonates with target audiences.
  • Team Leadership: Supervise and mentor a team of PPC professionals, providing guidance and support to ensure team success.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure seamless integration of Amazon advertising into overall marketing strategy.

Requirements:

  • Education: Bachelor's or Master's degree in Marketing, Business Administration, or a related discipline.
  • Experience: At least 4–5 years of hands-on experience managing Amazon PPC campaigns.
  • Technical Skills: Proficient in Amazon Ads, Sponsored Products, and Sponsored Brands; familiarity with Google Ads is a plus.
  • Analytical Skills: Strong command of data analysis, interpretation, and decision-making based on performance metrics.
  • Creativity: Ability to produce engaging ad content tailored to audience needs.
  • Communication: Excellent interpersonal and verbal/written communication skills.
  • Leadership: Proven ability to lead, guide, and mentor teams.
  • Certifications: Amazon Ads Certification is a plus.


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