Senior Digital Marketing Expert

2 days ago

Rawalpindi Cantonment, Pakistan beBeeDigital Full time 1,800,000 - 2,500,000
Digital Marketing Specialist Sought

We are seeking a highly skilled professional to manage our digital marketing efforts.

  • This role is ideal for experienced professionals who have delivered return on ad spend (ROAS) results for managed accounts.
  • If you excel in generating leads, sales, and revenue, this opportunity is perfect for you.
  • A strong portfolio is essential to prove your worth.
  • You must have quantifiable results to demonstrate your value to clients.
  • International client experience is highly desirable.
Key Responsibilities
  • Full autonomy over ecommerce clients' Facebook and Google Ads accounts.
  • Oversee local business lead generation through Facebook and Google Ads.
  • Conduct thorough account audits to facilitate client acquisition.
  • Analyze clients' past ads, data, audience insights, and competitors' ads using in-depth research methods.
  • Create customer-centric Facebook Ads funnels that retarget warm and hot traffic.
  • Design and set up all ads, including advanced copywriting and audience segmentation.
  • Establish clear testing structures with minimum thresholds for applicable key performance indicators (KPIs).
  • Optimize campaigns daily.
  • Sustainably and aggressively scale accounts with a minimum 2x ROAS on cold/top of the funnel, and minimum 4x ROAS on middle-of-funnel and bottom-of-funnel.
  • Craft compelling copy.
  • Conduct split-testing, daily optimization/management, and reporting.

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