
Head of Brand Innovation
1 week ago
A Career-defining Opportunity: Join The Catalyst Group as a Marketing Creative Head and shape the future of Maria.B's, leading fashion brand.
About the Role:
The ideal candidate will be a strategic thinker with exceptional leadership skills, able to develop and execute a comprehensive creative strategy that aligns with M. Basics' brand values, consumer trends, and business objectives.
- Drive the development and execution of creative marketing campaigns that capture the essence of M. Basics.
- Build and maintain a high-performing creative team, fostering a culture of innovation and excellence.
- Ensure the consistency and integrity of M. Basics' brand image across all touchpoints.
The selected candidate will have the opportunity to work closely with cross-functional teams and external partners to achieve shared creative visions.
- Creative Campaign Development & Execution
- Conceptualise, design, and deliver impactful marketing campaigns that resonate with the target audience.
- Oversee the production of high-quality campaign materials, ensuring seamless execution.
- Brand Management & Representation
- Maintain the visual and tonal identity of M. Basics across all brand touch points.
- Represent M. Basics in external collaborations and strategic partnerships.
- Trend Analysis & Innovation
- Stay updated on fashion, design, and cultural trends to inform creative decisions.
- Analyse market and competitor data to uncover opportunities for unique brand positioning.
- Pioneer new technologies and creative formats to captivate audiences.
- Cross-Functional Team Collaboration
- Work closely with digital marketing, product development, e-commerce, and retail teams to synchronise creative strategies with business goals.
- Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
- Performance Evaluation & Improvement
- Track and analyse the impact of marketing campaigns using key performance metrics.
- Use data-driven insights to refine and enhance creative strategies.
Requirements:
- 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
- Prior experience with leading women's fashion brands.
- Strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives.
- Strategic yet hands-on approach; someone who takes ownership and drives execution.
- Strong leadership abilities; can build and inspire a high-performing creative team.
- Trend-savvy & innovative; ability to integrate fashion, cultural, and digital trends into campaigns.
- Excellent storytelling and visual communication skills.
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