Head of Brand Innovation

1 week ago


Lahore, Punjab, Pakistan The Catalyst Group Full time

A Career-defining Opportunity: Join The Catalyst Group as a Marketing Creative Head and shape the future of Maria.B's, leading fashion brand.

About the Role:

The ideal candidate will be a strategic thinker with exceptional leadership skills, able to develop and execute a comprehensive creative strategy that aligns with M. Basics' brand values, consumer trends, and business objectives.

  • Drive the development and execution of creative marketing campaigns that capture the essence of M. Basics.
  • Build and maintain a high-performing creative team, fostering a culture of innovation and excellence.
  • Ensure the consistency and integrity of M. Basics' brand image across all touchpoints.
Main Responsibilities

The selected candidate will have the opportunity to work closely with cross-functional teams and external partners to achieve shared creative visions.

  • Creative Campaign Development & Execution
    • Conceptualise, design, and deliver impactful marketing campaigns that resonate with the target audience.
    • Oversee the production of high-quality campaign materials, ensuring seamless execution.
  • Brand Management & Representation
    • Maintain the visual and tonal identity of M. Basics across all brand touch points.
    • Represent M. Basics in external collaborations and strategic partnerships.
  • Trend Analysis & Innovation
    • Stay updated on fashion, design, and cultural trends to inform creative decisions.
    • Analyse market and competitor data to uncover opportunities for unique brand positioning.
    • Pioneer new technologies and creative formats to captivate audiences.
  • Cross-Functional Team Collaboration
    • Work closely with digital marketing, product development, e-commerce, and retail teams to synchronise creative strategies with business goals.
    • Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
  • Performance Evaluation & Improvement
    • Track and analyse the impact of marketing campaigns using key performance metrics.
    • Use data-driven insights to refine and enhance creative strategies.

Requirements:

  • 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
  • Prior experience with leading women's fashion brands.
  • Strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives.
  • Strategic yet hands-on approach; someone who takes ownership and drives execution.
  • Strong leadership abilities; can build and inspire a high-performing creative team.
  • Trend-savvy & innovative; ability to integrate fashion, cultural, and digital trends into campaigns.
  • Excellent storytelling and visual communication skills.


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