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Senior Performance Marketing Lead

2 weeks ago

Islamabad, Islamabad, Pakistan beBeePerformanceMarketing Full time 900,000 - 1,200,000
Role Summary

This is a senior leadership position responsible for overseeing the development and execution of large-scale performance marketing campaigns. The incumbent will lead a team of specialists, mentor them, and ensure they are equipped with the necessary skills to drive user growth, retention, and revenue targets.

The role requires strategic planning, execution, and continuous optimization of paid media campaigns across multiple channels. It involves owning the performance marketing roadmap, aligning media strategies with business objectives, and ensuring efficient spend pacing and alignment with ROI and LTV goals.

  • Lead the strategic planning, execution, and continuous optimization of large-scale, multi-channel paid media campaigns.
  • Own the performance marketing roadmap, aligning media strategies with broader business objectives.
  • Manage and mentor a team of performance marketing specialists.
Key Responsibilities:
  • Drive user acquisition, retention, and revenue growth through large-scale, multi-channel paid media campaigns.
  • Align media strategies with broader business objectives and growth targets.
  • Develop and enforce best practices for A/B testing methodologies.
  • Oversee media budget planning, allocation, and forecasting.
  • Partner with creative, product, and analytics teams to ensure messaging consistency and robust measurement frameworks.
Required Skills and Qualifications
  • Bachelor's in Marketing/Business — foundational marketing knowledge.
  • 5-8 years of paid campaign management experience with proven results.
Benefits

This role offers opportunities for professional growth and development, as well as a chance to work with a dynamic team. The company values diversity and inclusion, and encourages employees to be entrepreneurial and innovative.

What We Are Looking For
  • A strategic thinker with experience in performance marketing.
  • A leader who can manage and mentor a team.
  • A problem-solver with strong analytical skills.